Roberto Romano graduate of Milan's I.U.L.M.,
as a specialist in Public Relations, he has conducted important research on the Managerial Strategies of
sports facilities at Rome's CONI Study Centre and at U.C.L.A. in the United States.
He has been working in this field for over ten years and has matured extensive experience in the
domain of fitness clubs, collaborating with companies of primary importance, passing through all the
functional levels, from instructor to manager. In 1993 he directed the organizational development of
Vico Squash & Fitness (IHRSA) in Milan, contributing to the return of this business to the top in its
field after a temporary managerial crisis. From 1994 till 2006 he has effected numerous interventions in
important Sports Clubs, correcting negative financial situations and restructuring the organizations,
transforming the method with which the services were supplied after having balanced their budgets,
despite of serious initial problems. Presently, he coordinates reorganizational projects which concern
even other fields. The experiences he has acquired in the world of sports, transferred into the new
productive realities of the service sector, will allowed him to introduce a method of quality control of the
Advanced Service Sector which have as reference centre, the client. In order to stand up to the
competition of the businesses which operate in this field, this becomes a necessary approach.
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