Once SPORTS AND FITNESS STRATEGIES is contacted, it proceeds to a careful analysis of the problem, then to the elaboration of the information and afterwards to the direction-solution of the problem. The change involves both the "hard" dimensions of the Club: the structures and technologies, and the "soft" ones: the technicians, the instructors and the reception personnel. The analysis of the situation determines the profitability and the market objectives which must correspond to those of the entrepreneur. At this point, the intervention is planned: "who does what" is decided, how to effectively coordinate everyones own area of responsibility. Finally, the mediation transforms the input of informations to the output of new services for the Client. The increase of profitability, the rearrangement of the personnel and of the technologies, the transformation of the structure from a static to a dynamic one, efficiency and effectiveness, are therefore, the most immediate results of work which creates a new image for the Club, correctly repositioning it on the market.